“…Godhood is more than a name. It is a condition of being. One does not achieve it merely by being immortal, for even the lowliest laborer in the fields may achieve continuity of existence.
Is it then the conditioning of an Aspect? No. Any competent hypnotist can play games with the self-image.
Is it the raising up of an Attribute? Of course not. I can design machines more powerful and more accurate than any faculty a man may cultivate.
Being a god is the quality of being able to be yourself to such an extent that your passions correspond with the forces of the universe, so that those who look upon you know this without hearing your name spoken.
Some ancient poet said that the world is full of echoes and correspondences. Another wrote a long poem of an inferno, wherein each man suffered a torture which coincided in nature with those forces which had ruled his life.
Being a god is being able to recognize within one’s self these things that are important, and then to strike the single note that brings them into alignment with everything else that exists.
Then, beyond morals or logic or esthetics, one is wind or fire, the sea, the mountains, rain, the sun or the stars, the flight of an arrow, the end of a day, the clasp of love. One rules through one’s ruling passions. Those who look upon gods then say, without even knowing their names, ‘He is Fire. She is Dance. He is Destruction. She is Love.’
So, to reply to your statement, they do not call themselves gods. Everyone else does, though, everyone who beholds them.”
–Yama, Death god, speaking to Sam, the Buddha, in Roger Zelazny, Lord of Light.